Content In Plain Text
This is where most bloggers go wrong — they skip the planning and just start writing. We don’t do that here. This section covers keyword research, content structure, internal linking, and how to build a content plan that gives Google a reason to trust your site from day one.
Keyword research sounds like something that belongs in a spreadsheet, not a blog post. It sounds technical and slightly joyless, like something you’d have to do before you’re allowed to do the actual writing. I … Read more
I have never paid for a keyword research tool. My houseplant site launched in 2019, has been through every Google update since, and is still sending me traffic in 2026. I mention this not to … Read more
Here is a thing that happened to me on my vegan blog. I wrote an article about vegan cheese. It ranked. People found it, clicked, and then left, almost immediately, because what they got was … Read more
Most advice on coming up with blog post ideas stops at the idea itself. Find a topic, check the volume, write the post. Repeat. That’s fine as far as it goes. But there’s a step … Read more
TL;DR Post type Best for Traffic potential How-to guides New and established blogs High Long-tail question posts New blogs especially High, low competition Pillar/cornerstone content Establishing authority Very high (long term) Comparison/review posts Affiliate income … Read more
TL;DR Step What to do 1 Brainstorm 60 article ideas from your own knowledge 2 Group them into 7–10 categories 3 Build a content matrix to store everything 4 Identify your pillar posts and supporting … Read more
TL;DR — the publishing workflow at a glance Stage What you’re doing Before you write Set up title, keyword, meta description, featured image Writing Draft in the block editor, structure with H2s and H3s Formatting … Read more
TL;DR — keyword placement at a glance Where What goes there Title (H1) Primary keyword, near the front, under 60 characters First 100 words Primary keyword, used naturally At least one H2 Primary keyword or … Read more
The answer you’ll find most often if you Google this question is “1,500 to 2,500 words.” Sometimes it’s “at least 2,000 words.” Occasionally someone very confident will tell you the magic number is 1,890 words, … Read more
I’m gonna to be upfront with you: I am not good at writing titles (set stats at the bottom of this article). My default is to take the keyword, clean it up slightly, and use … Read more