Caroline Cocker

The number one reason people don’t start a blog isn’t the tech, or the niche, or imposter syndrome. It’s this: I just don’t have the time. And I get it. I really do. I started … Read more

The word “routine” tends to conjure images of people waking at 5am, journalling before sunrise, and having everything colour-coded by 7am. If that’s you, brilliant. If that makes you want to close this tab immediately, … Read more

Publishing one post at a time, from blank page to live article, every single time, is exhausting. You sit down to write. First you need to do the research. Then you realise you haven’t got … Read more

I have started and abandoned more blogs than I care to admit. Makeup. Personal finance. Veganism. House rabbits. Each one followed exactly the same arc: excitement, momentum, a flurry of articles, no traction, the decision … Read more

I put off starting this website for longer than I’d like to admit. My houseplant blog — Planet Houseplant — used to get 100,000 clicks a month and make a tonne of cash. By the … Read more

There’s a post that appears on blogging subreddits with remarkable regularity. It goes something like this: “I published my first article two weeks ago and I have zero traffic. Is something wrong? Should I be … Read more

My original blogging plan was this: I am not joking. That was it. That was the whole plan. (Let’s be real, it kinda still is, but it shouldn’t be yours.) I am going to tell … Read more

You cannot throw money at blogging until you know what you’re doing. Bar hosting and a domain name you don’t need to spend money until you make money. Not courses, not gear, not software. The … Read more

Keyword research sounds like something that belongs in a spreadsheet, not a blog post. It sounds technical and slightly joyless, like something you’d have to do before you’re allowed to do the actual writing. I … Read more

Your domain name is your address on the internet. It’s the thing people type into a browser to find you, and it’s what shows up in Google results next to every article you ever write. … Read more