ABOUT CAROLINE

I spent six years blogging badly. This is what finally worked.

Hi, I’m Caroline. I’m a blogger, a slow learner, and living proof that you do not need to have any kind of natural WordPress skill, much money, or more than a couple of free hours a week to build a blog that makes real money. You just need to stop making the mistakes I made for six years.

(Oh, and don’t give up. That’s really the key here).

But first, the number that still makes me cry laugh: between 2012 and 2018, I earned £2.50 from blogging.

Someone definitely clicked an Adsense ad by accident.

That was it.

Six years of writing, six years of trying, six years of being absolutely certain I was this close to running off into the sunset with bucks of cash.

I wasn’t. But eventually, I got there (weeeell, a lot closer).

THE LONG VERSION

From makeup blogger to $3,000 a month — the extremely unstraight line

(Forgive the switching between currencies, but adsense paid in £ and Mediavine in $)

I’ve wanted to be a full-time writer since I learned to write.

Unfortunately, blogging didn’t exist yet.

I mean, the internet was only a few years old.

I’ve ALWAYS been a late adopter when it comes to technology, and blogging was no different. By the time I discovered it, everyone else seemed to already know what they were doing.

They didn’t. I just didn’t know that yet. And wouldn’t know that until I’d wasted waaay too much money on their courses.

See, here’s the thing about blogging.

The core hasn’t really changed.

It’s two simple steps:

Step 1: create the content someone’s looking for

Step 2: show it to them.

That’s it! Easy Simple!

Was the houseplant blog perfect?

No. I should have niched down further.

I should have had a monetisation strategy beyond slapping ads on the page.

I took terrible photos and I still don’t know what PHP is.

But the core thing — writing for a specific person about a specific topic — that was the thing that changed everything.

I am an incredibly slow learner with no tech skills who adds code to her website using plugins.

If you’re very quiet and listen very carefully, you can hear the tech bros cringing.

Apparently that’s not the proper way to do it 🤷‍♀️

When I say if I can do this, you can — I am deadly serious.

WHO THIS SITE IS FOR

This is everything I wish I’d known in 2012

Yup, I wouldn’t build this any differently.

Producing content is the same as it’s always been, albeit with more bells and whistles nowadays.

I must admit though, the traffic side of things is an ever changing beast, but trust me when I say that it is SO MUCH EASIER when you have quality content to throw at people.

This site is for you if you want to start a niche blog and you have no idea where to begin.

Maybe you’ve tried before and got nowhere.

Maybe you’re drowning in conflicting advice.

Maybe you’ve spent money on courses that promised everything and delivered a very nice PDF.

I’m not going to promise you a specific income, or tell you it’s easy, or sell you a lifestyle.

I’m going to tell you exactly what to do, in what order, with what tools — and I’m going to be honest about what’s worth spending money on and what isn’t.

Because I remember how frustrating it was when everyone assumed I had money to spend that I didn’t have.

If any of that sounds like you, you’re in the right place. Start at Step 1 and work through in order. Everything is here — from picking a niche to getting traffic to making your first dollar (or pound).

THE EBOOK

🌱

Right kids, let’s build something.

The best time to start was 2012. The second best time is now. Go to Step 1 and let’s get moving.